Essay about The Importance of Public Broadcast Television

In the beginning of broadcasting, public broadcasting was not quite important or seen as useful. Commercial broadcasting was all the rage; the blitz for commercial station licenses went on from the 1940s – 1950s. However, The Federal Communications Commission (FCC) did reserve many frequencies for educational television (ETV). These stations were just beginning to be used in the early 1950s for universities and other nonprofits. Public-service broadcasters try to show programming that will improve society by informing. This is the main difference between public and commercial. Commercial broadcasters only care about attracting the greatest amount of people by showing popular material while increasing their profit with commercials and†¦show more content†¦The trick was to provide programming that would serve as an alternative to commercial television. According to author Jason Mittell, â€Å"One of the challenges of this strategy is that public broadcasting has always served as the default home to programs with low popularity, as commercial broadcasters have cornered the market on genres with mass appeal.† (117) While commercial programming focuses on mostly entertainment, public broadcast programming folds in how-to shows, science shows, performing art shows, history shows, and occasionally foreign programs. This is how public broadcast television contributes in a world dominated by commercial television. In PBSs mission statement, it declares, â€Å"To achieve our goals as a public service provider, we collaborate with producers and our member stations to involve viewers in pursuits of the arts, education, and cultural, political and environmental awareness. PBS makes every effort to deliver media content that encourages viewers to become active participants in promoting change and shaping their communities, whether familial, local or global.† While PBTV may not gather the largest audience on television, it plays a vital role in t he preservation of music, art, and historical events for present and future generations to see. There are also programs that are health related; how to improve yours mentally and physically. While I was brainstorming for thisShow MoreRelatedEvolutionary Families Essay1535 Words   |  7 Pages Over decades, television shows have reflected the social changes of the family structure. Starting with the 1960’s, a family commonly consisted of parents and their children. Nuclear families, with parents and children, embodied shows like Leave it to Beaver and The Adventures of Ozzie and Harriett. Family was everything to people back in the day. People lived to create and spend time with their family. 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